This thesis focuses on the market analysis of veterinary applications, veterinary services and promotion of veterinary services in the Czech Republic. The aim is to apply the findings to a startup mobile application, tlappka, which offers features for managing pet health and activities. The thesis analyses tlappka, including functionality, user interface and marketing strategies. The selected topic reflects the expansion of the pet services market and the increasing use of veterinary apps worldw... zobrazit celý abstraktThis thesis focuses on the market analysis of veterinary applications, veterinary services and promotion of veterinary services in the Czech Republic. The aim is to apply the findings to a startup mobile application, tlappka, which offers features for managing pet health and activities. The thesis analyses tlappka, including functionality, user interface and marketing strategies. The selected topic reflects the expansion of the pet services market and the increasing use of veterinary apps worldwide. The theoretical part of the thesis provides an overview of veterinary products and services and marketing concepts. The research part consists of a qualitative and quantitative investigation of the perspectives of owners and users of the tlappka app, focusing on the effectiveness of marketing strategies and subscription pricing. |