Business plan for establishment of Banh Mi restaurant in Prague

This thesis aims to develop a comprehensive business plan for a Banh Mi specialty in Prague - an emerging market for Asian cuisine. The thesis includes a theoretical part, which will focus on analyzing fundamental theories, and the second part is tools theory (such as PEST analysis, Porter’s Five Forces, Business Model Canvas, etc.) to create a foundation for the next part. The next part will use the above theories to analyze in depth and apply them to the business to build detailed plans for the Banh Mi store. This will include details of the internal and external aspects of the company, as well as marketing and financial analysis. The final part will conclude by demonstrating the feasibility and profitability of the proposed Banh Mi.