The thesis “Online Marketing Strategy for the Ecoria Brand” focuses on designing a comprehensive strategy for a newly established brand of fashion accessories made from innovative and sustainable materials. The primary goal of the thesis is to develop an effective online marketing strategy that increases brand awareness, attracts new customers, and boosts sales. The thesis combines the theoretical framework of online marketing with practical analysis, including a 5C situational analysis, website... zobrazit celý abstraktThe thesis “Online Marketing Strategy for the Ecoria Brand” focuses on designing a comprehensive strategy for a newly established brand of fashion accessories made from innovative and sustainable materials. The primary goal of the thesis is to develop an effective online marketing strategy that increases brand awareness, attracts new customers, and boosts sales. The thesis combines the theoretical framework of online marketing with practical analysis, including a 5C situational analysis, website and social media analysis, keyword analysis, and evaluation of previous paid campaigns. Based on identified shortcomings and opportunities, specific steps are proposed, such as website optimization, an SEO strategy, content marketing, PPC campaigns, and social media utilization. The strategy is structured according to the STDC model and supported by a one-year implementation plan that considers the brand’s limited resources. The result is a practical guide to enhancing the online presence and competitiveness of the Ecoria brand in the sustainable fashion market. |