Analýza akcie společnosti General Motors

This bachelor's thesis analyzes the stock of General Motors from the perspective of fundamental and technical analysis to assess its investment attractiveness. The global analysis focused on macroeconomic factors such as interest rates, inflation, the COVID-19 pandemic, and geopolitical tensions that affect the performance of cyclical industries, including the automotive industry. The industry analysis identified the automotive industry in a stabilization phase, characterized by low growth and high competition. The market structure is oligopolistic, with several dominant players. The industry is cyclical, heavily dependent on the economic cycle. The company analysis utilized DDM, FCFE models, and ratio indicators (P/E, P/S, Sharpe P/E). The results were mixed - some methods indicate undervaluation of the stock, others slight overvaluation. Technical analysis using indicators such as SMA, MACD, Bollinger Bands, Piercing Pattern, and %R Williams signaled a buy recommendation, indicating a positive trend. In conclusion, General Motors’ stock represents a potentially attractive investment, especially from a long-term perspective.