Návrh ESG strategie společnosti LOKNI

The aim of this thesis is to design an ESG strategy for the company LOKNI that strengthens its environmental responsibility, enhances the social dimension of its operations, and ensures effective governance in line with sustainability principles. The thesis is divided into a theoretical and a practical part. The theoretical section defines the ESG concept, its historical development, its relevance for contemporary businesses, and the specific challenges faced by small and medium-sized enterprises. The practical part applies a combination of qualitative research methods, including semi-structured interviews, internal document analysis, stakeholder analysis, and benchmarking of companies with advanced ESG practices. Based on these methods, the current state of ESG activities within LOKNI was assessed and key opportunities for improvement were identified. The outcome of the thesis is a comprehensive ESG strategy structured around three pillars, complemented by an implementation plan, proposed performance indicators, and an overview of associated risks. The thesis thus provides LOKNI with a practical and actionable framework for systematically integrating ESG principles into its long-term operations.