Faktory ovlivňující investiční rozhodování v českém startupovém ekosystému

This thesis examines the factors that influence investors’ decision-making within the Czech startup ecosystem. Through qualitative research based on semi-structured interviews with investors, key elements that play a crucial role in investment decisions were identified. The most significant factor proved to be the founding team, with emphasis placed on team cohesion, the ability to collaborate effectively, and long-term commitment. Other frequently mentioned factors include the size and potential of the target market, the uniqueness and readiness of the product, appropriate timing, and scalability opportunities. When assessing the Czech startup environment, investors particularly appreciate the strong technical talent and the success of projects in areas such as software, artificial intelligence, and e-commerce. The weaker aspects of Czech startups are seen primarily in their less aggressive commercial approach, slower validation of market hypotheses, and an overall less developed global mindset among founders. The thesis provides a detailed insight into investor preferences and may serve as a practical tool for startup founders to better prepare for investment negotiations.