Problémy vyhledávání informací v prostředí Internetu s využitím nástrojů umělé inteligence

This bachelor’s thesis focuses on information retrieval in the Internet environment and the impact of artificial intelligence on this process. The aim of the thesis is to evaluate the influence of AI on information retrieval and to compare the ChatGPT tool with the Google search engine in terms of response speed, accuracy, and usefulness. The theoretical part is based on a review of academic literature and focuses on the development of search systems, the differences between traditional search engines and AI-assisted tools, and the main challenges of information retrieval, such as relevance of results, information overload, and misinformation. It also presents approaches to effective information retrieval. The practical part is based on an experimental comparison of ChatGPT and Google using predefined query types, complemented by a questionnaire survey focused on user behavior. The results indicate that AI tools enable faster retrieval and more concise presentation of information, while traditional search engines provide greater transparency and better possibilities for verifying sources. The thesis contributes to a better understanding of the differences between traditional and AI-assisted information retrieval and their effectiveness in working with information in the digital environment.