Návrh 3D prostředí s cílem vyvolat specifickou emoční odezvu hráče

This bachelor thesis explores the analysis and creation of atmospheric 3D scenes, focusing on the influence of visual elements on player emotions. The aim of the thesis is to identify design strategies that can purposefully evoke specific feelings such as calmness, nostalgia, tension, and fear. The theoretical part explains the principles of atmosphere in video games, psychology of perception, the PAD emotion model, and provides a detailed examination of visual elements (lighting, color, space, composition) and their impact on players' emotional perception. The practical part first employs an observational method to analyze visual elements in selected reference games (Journey, Inside, What Remains of Edith Finch). Based on these findings, two contrasting 3D environments – a child's room and a horror corridor – were subsequently designed and created in Blender using different visual approaches. The empirical part of the thesis then verified respondents' reactions to the created scenes through a quantitative questionnaire survey. Data analysis showed that the majority of respondents perceived the atmosphere of both environments in accordance with the author's intent. The results further confirmed that lighting in combination with the color palette plays a key role in creating atmosphere, while differences in gaming experience or respondents' gender were less pronounced than the visual design itself.