Zavádění AI nástrojů do HR: Praktické zkušenosti a doporučení pro úspěšnou implementaci

This master’s thesis examines the implementation of artificial intelligence tools in HR processes and analyzes the factors that influence their successful adoption within Czech organizations. The aim of the thesis is to identify strategies that support the effective use of AI and to reveal the barriers that hinder the full realization of its potential. The research combines a qualitative method of in-depth interviews with HR leaders and a quantitative survey among HR specialists. The findings indicate that the primary motivation for adopting AI in HR is the effort to increase efficiency through the automation of routine recruitment tasks. Adoption barriers are mainly psychological and organizational rather than technological, with user trust, training quality, and transparent communication playing a crucial role. The study also highlights the necessity of human oversight over AI-supported decision-making and the importance of extending traditional KPIs with ethical and qualitative metrics. The thesis provides recommendations for responsible and sustainable AI integration into HR that strengthens the professional role of HR practitioners and improves the quality of recruitment decisions.