Sestavení modelu pro predikci příjmů fotbalových klubů

The main objective of this diploma thesis is to develop a methodology and construct a revenue prediction model for use in creating financial forecasts for football clubs. For the purposes of this analysis, a sample of clubs from the English top-flight football league was selected. The first part of the thesis focuses primarily on defining the individual revenue categories of football clubs and describing the competition systems in which English clubs may participate. It also introduces the fundamentals of financial modelling and summarises existing academic approaches to predictive analyses within the field of football finance. The analytical part then provides a detailed description of how the model is constructed, data structure, and the methodology applied within the model’s computational components. The thesis further identifies the model’s limitations, particularly in relation to data availability and the absence of a unified methodology for certain less known competitions. The application of the model is subsequently demonstrated by constructing a revenue forecast for one selected club from the chosen sample. The outcome of this thesis is a flexible tool that enables more precise analysis of the impact of sporting performance on the revenue development of football clubs.