Odvážné strategie, slabé finance: Jak ZOOT nezvládl svůj růst

This bachelor’s thesis analyzes the case of ZOOT, which became one of the most prominent players in the Czech fashion e-commerce market. Despite operating under favorable market conditions, having a strong brand, and a loyal customer base, ZOOT was ultimately unable to sustain its growth financially. The main objective of this thesis is to identify the key financial and strategic factors that led to the company’s difficulties and to formulate recommendations for venture capital investors. Through an analysis of ZOOT’s financial statements and a comparison with its competitors, the thesis demonstrates how unsustainable expansion and poor capital management can lead to financial instability. The conclusions of the thesis provide venture capital investors with insights into key aspects of financial management in e-commerce startups. Emphasis is placed on the need for effective financial management, a more realistic approach to expansion, and improved monitoring of inventories and liabilities. Based on the findings, recommendations are formulated on how to avoid similar mistakes when investing in rapidly growing companies in the online retail segment.