Gastrodiplomacie Thajska a Jižní Koreje a její adaptace pro Českou republiku

This thesis identifies the shared gastrodiplomacy strategies of Thailand and South Korea, countries widely regarded as leading examples of successful gastrodiplomacy, and assesses their applicability to the Czech Republic as a state at an early stage of gastrodiplomacy implementation. The first chapter establishes the theoretical and conceptual framework by introducing the concepts of soft power and taste diplomacies. The second chapter presents the gastrodiplomacy strategies of Thailand and South Korea. The third chapter compares them, identifies the shared elements of both models, and proposes, where possible, their adaptation to the Czech context. The findings reveal a consistent set of strategic components across both cases; however, these are closely linked to specific structural conditions, meaning their transferability depends on adapting underlying principles to local contexts.