Případová studie historické tramvajové linky č. 42 v Praze: Analýza propojování mobility, zážitku, image destinace a ekonomické udržitelnosti

This master's thesis analyzes the operation of the historical tram line No. 42 in Prague as a specific product at the intersection of urban mobility and tourism. The aim of the thesis is to evaluate this hybrid transport model in terms of its economic sustainability, operational specifics, and visitor experience. The theoretical part defines the concepts of mobility as cultural heritage and experiential transport within the context of destination management. The practical part combines a cost-model analysis and expert interviews with a quantitative survey among passengers ($N=51$). The research confirmed a high perceived value of the service and a strong correlation between the emotional experience and the destination's image. At the same time, the analysis identified significant differences in price perception between domestic and international visitors and revealed technological barriers regarding the accessibility of the audio guide. Based on the findings, specific recommendations are formulated for the involved organizations (Prague Public Transit Company and Prague City Tourism), including improvements to information infrastructure, the introduction of family fares, and innovations in the technological solution for the audio commentary.