Mezigenerační rozdíly v motivaci v mezinárodním pracovním prostředí

This Master’s thesis focuses on intergenerational and cultural differences in the field of work motivation. The aim of the thesis is to determine whether the importance of extrinsic and intrinsic motivation factors differs depending on age or nationality, to identify preferences for motivational factors in individual age and national groups, and based on these findings, to propose recommendations on how to address these differences. The thesis is structured into three main parts. The first and second parts are processed as a literature review of books, academical case-studies, and other publicly available literature. The literature review summarizes theoretical foundations in the field of motivation and motivation theories, Hofstede's cultural dimensions in the context of motivation, and the characteristics of Baby Boomers, Generation X, Y, and Z in the field of motivation. The third part contains primary quantitative research conducted in an international technology company. The collected data were evaluated using the non-parametric Kruskal-Wallis test. In conclusion, the findings from primary and secondary research are compared, and recommendations for employers are formulated.