Strategie vstupu firmy Ravak na singapurský trh

This bachelor thesis examines the Singaporean market and develops a market entry strategy for Ravak, a Czech manufacturer of bathroom equipment. The aim of the thesis is to assess the market conditions and identify the key factors influencing the company’s entry into this market. On this basis, an appropriate marketing strategy for Ravak’s successful expansion is proposed. The thesis applies a market analysis framework and uses the findings to formulate an adapted marketing mix, with emphasis on product offering, pricing strategy, distribution channels, and marketing communication.