Gamifikace v pracovním prostředí: Vliv herních prvků na motivaci a výkon zaměstnanců

This master’s thesis examines the use of gamification in the workplace and its potential impact on motivation and performance. The aim of the thesis is to evaluate whether, and under what conditions, gamification can serve as an effective tool for supporting motivation, engagement and selected performance indicators. The theoretical part defines the concept of gamification, its key elements, and related psychological, economic and human resource management perspectives. The empirical part combines a quasi-experiment conducted in a student environment with semi-structured interviews with experts from practice. The results of the experiment did not demonstrate statistically significant differences between the intervention and control groups, although they indicated slightly more favourable values for some motivational indicators in the intervention group. The interviews confirmed that the effectiveness of gamification depends mainly on the quality of its design, its suitability for the target group and its alignment with the organisational context. The thesis concludes that gamification can be a useful supportive tool for increasing attractiveness and engagement, but its impact on performance cannot be understood as automatic.