Česko-korejské a korejsko-české kulturní standardy v pracovním prostředí

This diploma thesis deals with Czech-Korean and Korean-Czech cultural standards in the workplace. The aim of the thesis is to identify the cultural standards of Koreans from the Czech perspective and the cultural standards of Czechs from the Korean perspective in a professional environment, and to formulate recommendations for Czechs encountering Korean work culture, based on both secondary and primary sources. The theoretical part of the thesis draws on the cultural dimension frameworks of Geert Hofstede and Fons Trompenaars and Charles Hampden-Turner, placing them in the context of Czech-Korean relations. The second chapter characterises South Korea from geographical, historical, demographic, political and economic perspectives and analyses bilateral Czech-Korean cooperation. The empirical part is based on qualitative research, specifically on the analysis of twenty-four in-depth interviews conducted with twelve Czech and twelve Korean respondents. The research identified eleven Korean cultural standards from the Czech perspective and eleven Czech cultural standards from the Korean perspective. The most significant findings concern marked differences in attitudes towards hierarchy, work-life balance, and communication style. The results are discussed in relation to existing theoretical models and concluded with practical recommendations for both sides.