Cestovní ruch jako faktor rozvoje měst a obcí

This master’s thesis addresses the issue of assessing the benefits of tourism at the local level, where a unified methodological framework and practically applicable tools for quantifying impacts are still lacking. The aim of the thesis is to evaluate current approaches to measuring the benefits of tourism in towns and municipalities and, on this basis, to propose and empirically verify a simple assessment model enabling the evaluation of the economic, sociocultural and environmental effects of tourism. The research part is based on a quantitative design using a questionnaire survey among residents and business entities in a selected destination. The analysis is supplemented by the use of basic secondary statistical data serving to describe the locality and the research context. The collected data are processed using appropriate statistical methods in order to verify the functionality and explanatory capacity of the proposed model. The outcome of the thesis is the proposal and verification of a simple assessment model of tourism benefits, which may serve as a practical tool for local governments and destination management organisations in decision-making on tourism development.