Transparentnost v oděvním průmyslu v kontextu EU regulací

This bachelor’s thesis examines transparency in the textile industry in the context of EU regulations. The aim of the thesis is to identify levels of transparency and determine how companies respond to EU pressure. The thesis is based on a qualitative research approach and is designed as a case study of the H&M Group. The main method is a qualitative content analysis of EU regulatory documents and H&M reports. The results show that companies’ responses to regulatory pressure are not uniform but vary depending on the enforceability of individual requirements. The contribution of this thesis lies in identifying patterns in companies’ responses to regulatory pressure and in analyzing how companies communicate transparency.