Ocenění sázkové kanceláře Fortuna Games, a.s. a identifikace rizik ohrožujících její hodnotu

This thesis focuses on the valuation of the company Fortuna Game, a.s., operating in the field of sports betting, and on the identification of risks that may threaten its value. The introduction discusses the specifics of betting companies from a valuation perspective, particularly their unique business model, risk profile, and regulatory requirements. The theoretical part defines fundamental betting-related concepts that provide the analytical framework, followed by a description and analysis of valuation methods applied to betting companies, including an assessment of their suitability and limitations. The practical part offers a concise characterization of Fortuna Game, a.s., and presents its valuation using income-based methods, particularly the DCF approach. The thesis also includes an analysis of risks that may affect the value of a betting company, along with a discussion of measures the company can employ to eliminate or mitigate these risks. Part of the work is dedicated to high-risk bettors and betting models such as value betting and sure betting. The conclusion summarizes the main findings, highlights problematic areas in the valuation of betting companies, and formulates recommendations for practice.