Analýza využití alternativních pohonů na příkladu podnikatelského záměru

The theme of the diploma thesis is to analyze the use and prepare the business plan of establishing alternative fuel showroom cars. Showroom will focus on sales of new cars with full warranty that are primary equipped with alternative fuel engine. The idea of concentrating sales center of alternative fuel cars is unique, in the vast majority of cases sellers are becoming dealers of automobile manufacturers and their direct representatives. The sales center will be concentrated in the Prague region where the parent company has its placr of business. The theoretical part of the thesis is devoted to the characteristics of conventional and alternative fuels. In the practical part there is created a business plan of construction and operation alternative fuel cars showroom. The project is prepared on real numbers and will be used during implementation in practise.