Ochrana spotřebitele na trhu obuvi

This bachelor thesis is devoted to the consumer protection on the market of shoes. The aim of the thesis is to analyse consumer's knowledge in the field of shoe complaints, to explore their preferences when buying shoes, and find out their experiences with byuing shoes or else making a complaint about shoes. The secondary aim of this thesis is to find out the knowledge and experiences of the sellers on the shoe market. The consumer research was obtained by the method of questionnaire survey and the questionnaires were to the consumers mostly sent by the electronic mail. The seller research was obtained by the method of questionnaire surfy too, and was completed by observing. From the made market research follows, that the most of the consumers have ever made a complaint about shoes and only some of them know their rights, that belong to them from the law. The choice of the shoes is mostly determined by it's comfortableness, and the brand of the shoes is for the consumers choices only a little important. Not all shoe sellers did prove the knowledge, that they, as specialists in the shoe branch, should have had, and the behavior of the consumers, when making a complaint about shoes, showed up to be not always completely correct.