Kulturní standardy Nizozemska

The purpose of the diploma thesis is to analyse Dutch cultural standards and develop a handbook for Czech citizens, comprising of useful tips on how to succeed in a Dutch environment. The work is divided into three main parts - theoretical, practical, and empirical. The theoretical part is focused on such terms as culture, cultural standards, and cultural dimensions as defined by different authors. The practical part is dedicated to the characterisation of the Netherlands with emphasis on the Dutch-Czech economical cooperation and Dutch cultural specifics. The empirical part attempts to assess the Dutch cultural standards from the Czech point of view. The synthesis of all three parts mentioned above is embodied in the Dutch-Czech cooperation handbook.