Koncepce CSR a její využití v praxi vybraných francouzských společností

This thesis represents the complex view of the corporate social responsibility (CSR) concept and describes the practical use of CSR by the French companies. The first part contents the introduction to CSR, identifies three main areas of CSR and describes the process of implementation of CSR into business practices. The second part deals with the situation of CSR in the European Union and France. The third section focuses on social responsibility in practice of French cosmetics companies Yves Rocher and L'Oréal. Approaches of these two companies are compared and evaluated and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.