Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
The bachelor's thesis deals with the issue of the impact of advertising on children. The first part of the thesis presents teoretical beckground of this subject as are terms as marketing, advertising and children. The reader is also reffered to the issue because of already completed studies. Practical part contains of the interview with director marketing of chocolate CZ/SK from Kraft Foods and of my own research. The research is based on a questionnaire which is dedicated to parents. The obtained data are evaluated and recommendations are inferred.
impact of advertising; children; advertising; psychology of advertising
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Podniková ekonomika a management