Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
Purpose of this thesis is to explore the question whether a new market through Direct trade, due to the absence of certification bodies and different market conditions ad-vantages over the already running Fair trade. Comparisons are coffee markets. Coffee is the most traded product in Fair trade. The research method is the comparison of dif-ferent systems. These are compared on the basis of the foregoing analysis of selected features of each market. According to the results, the comparison suggests that Direct trade can really bring benefits to participants on both, the end users and producers. In the case of end consumers are mainly the high quality final product. In the case of pro-ducers are primarily benefit higher purchase prices.