Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
This Bachelor thesis deals with mobile applications Našim pro radost and Můj T-Mobile created by T-Mobile company and their use in marketing. The tool of the thesis is analysis of the mobile applications, their functions, development and services they provide. The thesis includes two surveys, first based on interviews with managers, second based on the survey of users. The aim is to compare both surveys and make recommendations for future applications development. The first part contains important theoretical knowledge of the topic of mobile marketing and mobile applications. The basics for this part are the scientific studies, expert internet sources and literary sources. The second part is about analysis of T-Mobile company and applications of T-Mobile, survey of interview, survey of questionnaire and following comparison and recommendation for T-Mobile company. In this section, the sources are interviews with executives of T-Mobile and a semi-structured online questionnaire with users.
Mobile marketing; Smartphone; Marketing; T-Mobile company; Mobile applications
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Podniková ekonomika a management