Využití emotikonů a emojis v internetové praxi

Bachelor thesis "Usage of emoticons and emojis in the Internet practice" aims to clarify a boom which is currently happening around these nonverbal means of electronic communication. This study tries to reveal the causes of this modern trend and to specify the possibilities of its usage from the media point of view. Emoticon is not introduced just as a sign, but also as a functional mean of intermediality. The subject of study is firstly set into a broader theoretical framework, where a reader learns about the basic terms and approaches of nonverbal communication. Afterwards, the historical development of Unicode is described, which strongly changed the emoticon itself. In a practical part gained knowledge is exercised in interpretation research. Survey is described in more detail and complemented by the current opinions of the experts, who demonstrate its intermediality. The character is introduced generally according to forms of its usage and specifically in the context of social media as mean of communication. The main contribution of this work is clarification of historical development of current emoticons and highlighting their huge range of interpretation possibilities.