Impact of sustainability measures in the specialty coffee supply chain on the end consumer

Informace o vysokoškolské kvalifikační práci

Název práce:
Impact of sustainability measures in the specialty coffee supply chain on the end consumer
Autor práce:
Hopp, Jasmin-Maria
Typ práce:
Diplomová práce / info:eu-repo/semantics/masterThesis
Vedoucí práce:
Quigley, Martin John David
Osoba oponující práci:
Habeeb Mohamed, Mag Mohamed Meeran Mohiadeen
Jazyk práce:
Specialty coffee stakeholders are pursuing sustainability measures in the supply chain in order to counteract the severe negative effects of the coffee industry with regard to the threats posed on the environment, fair trade, human rights and wildlife. This study is focusing on the impact sustainability measures have on the end consumer. In order to develop recommendations, the study explores connections between the willingness to pay a premium price and sustainability, the existing knowledge of consumers about ethical industry practices and ways to improve the communication of measures. The empirical research is based on focus group interviews. The study has shown that the first step is to raise awareness and educate the consumers about industry problems. Furthermore, the clear link between specialty coffee quality and sustainable practices needs to be communicated effectively. In order to increase the impact on the consumer, the delivery method and correct timing are crucial. The research findings were worked into recommendations which can be used by companies.
Klíčová slova:
sustainability; specialty coffee; certifications; fair trade; supply chain; business ethics

Informace o studiu

Studijní program a Studijní obor:
Ekonomika a management/International Management
Typ studijního programu:
Magisterský navazující studijní program
Jméno přidělované hodnosti:
Instituce přidělující hodnost:
University of Economics, Prague
Název fakulty:
Faculty of Business Administration
Název katedry:
Department of Personnel Management
Instituce archivující a zpřístupňující VŠKP:
University of Economics, Prague

Informace o odevzdání a obhajobě

Datum zadání práce:
3. 7. 2017
Datum podání práce:
31. 8. 2017
Datum obhajoby:

Soubory ke stažení

Hlavní práce:
62597_qhopj00.pdf [4,57 MB]
Veřejná příloha:
15891_qhopj00.xlsx [510,66 kB]
54609_xhabm901.pdf [684,54 kB]
Hodnocení vedoucího:
62597_quigley.pdf [562,56 kB]

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