Syntéza udržitelnosti ekonomiky ve virtuálním prostředí

This work is divided into four main parts, the first part is focused on how the virtual world looks like and describes the basic differences between the virtual and the ordinary market. The emergence of the market is also discussed as the fact that everything in the virtual world is made up of information that can be easily copied and thus there naturally does not scarce. The thesis also deals with the definition of virtual currency and its life cycle using the example of the Bitcoin. The next section is focused on the extension of the economic cycle on Faucet-sink model and its implementation into a virtual economy. The example analysed in the work shows how this model can look like on fictional game. Next part is devoted to the risks in the real world that appear even in virtual world such as the Ponzi scheme in the Virtual worlds of World of Warcraft or EVE online. The last part is about the opportunity to link a virtual reality with the real world using augmented reality.