Grafický design knižních obálek a jeho vliv na prodejnost knih

This bachelor thesis focuses on graphic design of book covers and its influence on potential book buyers. The aim of this work is to determine how much are readers influenced by the appearance of the cover when buying a book. The theoretical part briefly describes the history of books on the Czech territory, the process of book production, the ways of books promotion and the behavior of buyers from a psychological point of view. It also analyzes individual graphic elements of the book cover and characterizes book covers in selected literary genres. In the practical part a questionnaire market survey has been done, which has been focused on the readers and their preferences in the field of book envelopes. The work is intended for all book cover makers, as it describes this issue both graphically and in terms of marketing. The benefit of this thesis for these creators can be the findings of a market survey that will help them create a book cover that will enforce the filled book market.