Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
The aim of the paper is to create a business plan for opening fusion bistro called SushiGO and to assess its viability on the Czech market. The business plan is divided into 3 main parts: Theoretical background, Business Model Canvas, and Business Plan: SushiGO. Theories used in the project review various means of Entrepreneurship, Business Plan, Globalization of Sushi and set of tools relevant to the business plan. A simplified business model of SushiGO is provided through 9 building blocks of the Business Model Canvas. However, more detailed explanation of my business idea is explained in the Busines Plan: SushiGO. The business plan follows a standard structure of the business plan, where I firstly analyzed Czech market in relevance to Asian food trends, fast food and common eating habits of Czech consumers. I was also able to construct a primary data analysis through a questionnaire, which has proven that Czech students do prefer Asian cuisine as opposed to other international cuisines. I also provide analysis of the main competitors located near our point of sale and defined a recommended action plan for competing with each of them. The market 4P’s provide descriptions of the product, place price and promotion. With the outcome of my financial plan, I concluded that the business plan for opening a fusion bistro SushiGO is viable and will likely bring attractive profits to the owner.
Business Plan; Sushi in the Global Context; Entrepreneurship; Sushiburrito; Asian Fusion Bistro; Eating Habits in the Czech Republic
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Corporate Finance and Management