Budování značky postprodukční společnosti Bladwin Prague

The master thesis deals with the issues of corporate communication, especially the area of brands and their branding process. The introductory part describes the theoretical basics of branding, it examines the definition of the brand and its possible interpretations, which are the basis of the branding process itself, which is applied in the practical part of the example of the audiovisual post-production company Baldwin Prague. The author was working on designing the whole branding concept, which included the creation of corporate style that was applied in the phase of building corporate identity of the post-production studio. Consequently, the process of communication between the business and the creative sector is described as an example of animated video production. Master thesis describes the results of the author's cooperation with the post-production studio.