Analýza činnosti Dětského pěveckého sboru Českého rozhlasu a možnosti rozvoje jeho budoucího fungování

This thesis deals with analyzing the working principles of Czech Radio’s Children Choir within the field of its management department and organization, artistic activities, marketing performance as well as its funding by means of Czech Radio. The primary goal of the thesis is to define and assess choir activities and their development in the years passed while focusing mainly on time period from year 2015 up til now. The present situation of the choir is defined by using SWOT analysis and further attention is then devoted to prediction of choir's further evolution. The requirements for successful operation of non-profit or cultural organization are also estimated and specified, as they are meant to serve as a well established template for fully functioning Czech Radio’s Children Choir. Corresponding theory, including marketing activities, public relations, management or strategic objectives, is also thoroughly and rigorously explored. Finally, the definition of individual children vocal choir's types is proposed along with its characteristics and overall meaning.