Sustainable Olympics
Název práce: | Sustainable Olympics |
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Autor(ka) práce: | Ragan, Kristine Steffi |
Typ práce: | Diploma thesis |
Vedoucí práce: | Brůna, Karel |
Oponenti práce: | Gevorgyan, Kristine |
Jazyk práce: | English |
Abstrakt: | It seems that the interest in hosting Olympic Games has declined in the last decade, mainly because of the reason that it costs too much in comparison with the gains generated for the host cities. Even the International Olympic Committee seems to be aware of this issue and has recently launched a concept with certain recommendations called the Olympic Agenda 2020. A brief history of the Olympics will be given, followed by relevant Olympic and financial definitions. In this thesis, the key analysis will be focused on the development of the most important characteristics of the Olympic Games, such as the NOCs, athletes and events. The main goal is to understand these developments and how they affect the economy of the Olympic Games. Furthermore, the situation today will be presented and compared with the recommendations suggested by the IOC, relevant for this thesis. Lastly, I will discuss my observations and present a vision for the future and for a sustainable direction of the Olympic Games. |
Klíčová slova: | IOC; development; costs; revenues; economy; Olympic Games; sustainability |
Název práce: | Sustainable Olympics |
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Autor(ka) práce: | Ragan, Kristine Steffi |
Typ práce: | Diplomová práce |
Vedoucí práce: | Brůna, Karel |
Oponenti práce: | Gevorgyan, Kristine |
Jazyk práce: | English |
Abstrakt: | It seems that the interest in hosting Olympic Games has declined in the last decade, mainly because of the reason that it costs too much in comparison with the gains generated for the host cities. Even the International Olympic Committee seems to be aware of this issue and has recently launched a concept with certain recommendations called the Olympic Agenda 2020. A brief history of the Olympics will be given, followed by relevant Olympic and financial definitions. In this thesis, the key analysis will be focused on the development of the most important characteristics of the Olympic Games, such as the NOCs, athletes and events. The main goal is to understand these developments and how they affect the economy of the Olympic Games. Furthermore, the situation today will be presented and compared with the recommendations suggested by the IOC, relevant for this thesis. Lastly, I will discuss my observations and present a vision for the future and for a sustainable direction of the Olympic Games. |
Klíčová slova: | Olympic Games; IOC; economy; sustainability; development; costs; revenues |
Informace o studiu
Studijní program / obor: | Finance and Accounting |
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Typ studijního programu: | Magisterský studijní program |
Přidělovaná hodnost: | Ing. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta financí a účetnictví |
Katedra: | Katedra měnové teorie a politiky |
Informace o odevzdání a obhajobě
Datum zadání práce: | 13. 11. 2017 |
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Datum podání práce: | 21. 5. 2018 |
Datum obhajoby: | 14. 6. 2018 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/63836/podrobnosti |