Product, Marketing research and Development of “Vinylook” mobile application

Informace o vysokoškolské kvalifikační práci

Název práce:
Product, Marketing research and Development of “Vinylook” mobile application
Autor práce:
Ljubinkovic, Jana
Typ práce:
Diplomová práce / info:eu-repo/semantics/masterThesis
Vedoucí práce:
Novotný, Ota
Osoba oponující práci:
Potančok, Martin
Jazyk práce:
English
Abstrakt:
New technologies continue to form the direction for music creation and distribution. In particular, the new approach to digital streaming services, like Spotify or AppleMusic made some of the music formats become obsolete. Nevertheless, in the digital era we are experiencing the revival of one of the “outdated” music formats, vinyl records. The vinyl record sales as well as the number of vinyl lovers ‘dropping the needle’ are growing steadily. Present Master Thesis focuses on Product, Marketing research and Development of a mobile application intended to solve the problem of vinyl lovers and collectors to find rare or certain record they seek. Present paper is divided into three parts, which are Literature Review, Problem Research and Solution. Within those parts the present paper involves initial product discovery with problem interviews and Jobs-To-Be-Done to understand what to build from the whole vision, and followed by the product development and actual launch to market. The main aim is to identify problems associated with vinyl exchange, determine the need of a centralized place for records commerce and to introduce a solution in a form of mobile application called Vinylook.
Klíčová slova:
Records Exchange; Product Discovery; Mobile Application

Informace o studiu

Studijní program a Studijní obor:
Aplikovaná informatika/Information Systems Management
Typ studijního programu:
Magisterský navazující studijní program
Jméno přidělované hodnosti:
Ing.
Instituce přidělující hodnost:
University of Economics, Prague
Název fakulty:
Faculty of Informatics and Statistics
Název katedry:
Department of Information Technologies
Instituce archivující a zpřístupňující VŠKP:
University of Economics, Prague

Informace o odevzdání a obhajobě

Datum zadání práce:
14. 11. 2018
Datum podání práce:
28. 6. 2019
Datum obhajoby:
27.08.2019

Soubory ke stažení

Hlavní práce:
67729_ljuj01.pdf [2,64 MB]
Veřejná příloha:
19141_ljuj01.pdf [348,46 kB]
Oponentura:
63960_xpotm03.pdf [64,41 kB]
Hodnocení vedoucího:
67729_novotnyo.pdf [63,12 kB]

Údaje ze systému InSIS

Identifikátor:
https://insis.vse.cz/zp/67729/podrobnosti