Role etiky v oblasti fundraisingu muzeí a galerií

This thesis focuses on the question of the role of ethics in the field of fundraising in art museums and galleries. This topic is resonating abroad and starting to be important also in the Czech Republic. The theoretical part defines the basic terminology from the most general level of ethics, through its relations with related disciplines, to ethics at the level of professions and subsequently specific companies with regard to potential ethical dilemmas and their solutions. The second theoretical part is dedicated to financing of art museums by private sources, specifically though fundraising. Furthermore, attention is focused on ethical fundraising – as a fundamental starting point for ethical museums of the 21st century. The practical part consists of research survey, which answers the established research questions and gives a picture of the relationship between ethics and fundraising and the existence of universal ethical criteria in receiving funding from private sources. Research findings and the theoretical part serve as a key to the formulation of universal principles of ethical fundraising for public art museums in the Czech Republic. This thesis uses available printed and internet sources, especially foreign and information obtained by research.