Pořadatelství sportovních událostí v kontextu sportovní diplomacie

Sports diplomacy is one of the new fields of diplomacy based on soft power concept. Its significance for international relations is on growth. This bachelor thesis is focused on a specific tool of sports diplomacy: hosting of international sporting events with an emphasis on the Olympic Games. However, academics present different opinions on this tool, therefore the purpose of this thesis is to provide as much complex and objective view on hosting of international sporting events as possible. The principle aim is to evaluate the contributions, impacts and success of Brazil’s organizing of the Olympic Games in Rio de Janeiro 2016 by identified aspects related to hosting of sporting events in the context of sports diplomacy. To conclude, Brazil’s organizing of the Olympic Games in Rio de Janeiro complies with the general assumption of identified aspects of hosting. Brazil’s hosting came up as an expensive and unprofitable without any significant long-term economic benefits. Moreover, the sports-diplomatic and political goals remained unaccomplished and the organization affected negatively the Rio’s residents, infrastructure and ecology as well.