Nové vývojové trendy v letectví

This thesis deals with a new strategy of Boeing company, that was used for development and production of its new aircraft called Boeing 787 Dreamliner. The aim of this thesis is to evaluate what are the consequences of this new strategy for Boeing company. Secondly, this thesis aim is to confirm or deny the hypothesis, whether new strategy helped Boeing company reduce costs of development and accelerate the introduction of this new aircraft to the market and whether it helped Boeing company secure more orders for widebody long haul aircrafts than its main competitor Airbus company. The practical part contains a thorough description of the new strategy used for the Boeing 787 Dreamliner programme. In this part there is a chapter that focuses primarily on the motives why Boeing company decided to use this new strategy and what were the impacts of this new strategy for Boeing company.