Analýza slow destinace Orlické hory a Podorlicko

The travel habits of many target groups in the tourism industry are changing. People leave cities trying to escape from overcrowding, stress or noise-with a one single desire of slowing down. Such atributes as slowing down, relaxation, silence and deeper experiences correspond to the concept of slow tourism. The aim of this bachelor thesis is to present a philosophy of slow tourism and to analyze whether the first Czech slow destination of the Orlicke hory and Podorlicko meets the requirements of a slow movement. The theoretical part of the bachelor thesis is focused on the concept of sustainable development and slow tourism while the practical part examines a suitability of region Orlicke hory and Podorlicko for slow tourism development. In order to achieve the objectives 8 criteria were set to prove whether the destination is slow. In addition to this a SWOT analyses is conducted to help the final evaluation. The results show that Orlicke hory and Podorlicko region can be considerate as slow destination and the data obtained can be used by local destination management.