Analýza faktorů působících na výjezdový cestovní ruch Číny

Abstract Tourism is currently regarded as a dynamically developing branch which provides a broad range of benefits for all its stakeholders and participants. Many people reckon the possibility of traveling, either locally or internationally, as an important freedom. The opportunities of travelling abroad in each territorial unit are primarily formed in accord with internal factors that have influence on the volume of tourism. This thesis is devoted to the description and subsequent analysis of the most significant factors, that have an affirmative or negative effect on the outbound tourism of People´s republic of China. The goal of the thesis is to analyse selected factors and set their impact on the development of the outbound tourism. The analysis should serve as exact definition of the People´s Republic of China regarding this field. Based on the analysed factors and their anticipated future progress, the most likely scenario of the development of the Chinese outbound tourism in the near future should be defined.