Korporátní diplomacie technologických firem

The thesis researches the emerging and yet unexplored area of corporate diplomacy. It examines all known parts of corporate diplomacy in the corporate firm environment and reveals the specific manners in which today's technology firms apply corporate diplomacy in practice. The theoretical part summarizes fundamental findings from key contributors over the past 25 years, sheds light on similarities between different kinds of political diplomacy and its corporate adaptation, and eventually develops its own comprehensive framework. In the empirical part, the thesis applies the framework to the technology firm Amazon.com at the level of corporate diplomacy in relation to the state, local communities, and global civil society. The thesis analyses activities of the American influential group Big Tech in order to validate its findings for technology companies in general.