AUDIT WEBOVÝCH STRÁNEK VYBRANÝCH ORGANIZACÍ

The diploma thesis deals with a design of a new comprehensive methodology for website audit. The newly created methodology is intended to effectively evaluate websites in the area of User Experience, Search Engine Optimization and Accessibility of Website Content. After an introductory annotated search of professional sources, the theoretical part deals with the basic terminology of the issue. Using the definition of general audit and its properties, components and phases, it defines the concept of website audit and puts it into context. Then it deals with the available methodologies for evaluating websites and describes the individual evaluation criteria. The practical part of the work is devoted to the design of a new methodology for auditing websites, which takes all the important features of websites into account. Attention is also paid to the method of evaluating the criteria and to the tools used in the website audit. As part of the case study, the newly proposed methodology is verified by auditing websites of two selected organizations from the public sector, the websites of the Ministry of Health of the Czech Republic and the websites of the Ministry of Health of the Slovak Republic. The output of the diploma thesis is a proposal of methodology for website audit and recommendations to selected organizations leading to the improvement of the current state of the website, which can lead to greater user satisfaction and better position of the site in search results.