Zkoumání postojů k elektromobilům v České republice

The current thesis is aimed to identify the stands and viewpoints of individuals residing in the Czech Republic regarding electric cars. Customer awareness and willingness of purchasing electric models given the impact of EV supply offer from the automotive industry as well as governmental policies are also considered. The research has been induced in a qualitative manner through in-depth interviews. Participants of Czech residency were invited to share their perceptions over the aforementioned topic. Results derived from the study showed that individuals would have a greater tendency to adapt if the charging infrastructure were to be improved, the purchase price was to be lowered or government would provide subsidies for the common citizen and eliminating road anxiety through the extension of driving range and speeding up of the charging process. Marketing campaigns should be adapted to the newest digital trends and need to find creative ways of attracting the attention of its customers. Importance needs to be given to the image gained, design of the automobile, high functionality, and the lower costs coming from converting to an electric automobile.