Identifikace jedince s organizační kulturou

The aim of the bachelor thesis is to find out the personal values of Weleda employees and identifying employees with Weleda's values within Corporate Culture. Subsequently, the relationship between the degree of identification and the organizational culture is examined and the conformity of personal values with the values of the organization within the Corporate Culture. The examination of personal values is carried out according to the value types of S. H. Schwartz. The data are obtained by a questionnaire, which forms its own part and a part created according to Schwartz's questionnaire of value portraits given in the study by Blanka Řeháková. Respondents answer how important they consider individual personal values and Weleda's values to be. Subsequently, an analysis of values is performed, averages of the degree of importance of personal values and values of the organization are determined, as well as a correlation analysis. According to the respondents, the most important personal values are Universalism, Security, Benevolita and Independence. Respondents identified High Standards, Partnership, Fair Treatment, Cultural Diversity as the most important organizational values and Quality. The subsequent correlation analysis pointed to possible connections between the values of society and the personal values of Universalism, Benevolence and Indulgence.