Využití sociálních sítí ve finančním poradenství

This diploma thesis deals with the use of social networks of financial consulting companies in an effort to support reaching their business goals. First, it was necessary to define the concept of financial advisory and the ultimate goals, financial and consulting companies can try to achieve through social networks. Within the same chapter of the thesis, financial consulting companies were selected to perform an analysis of the use of social networks. Subsequently, it was necessary to define the concept of social network and thus social medium. The chapter about social networks follows the selection of the most suitable social networks for the use of financial consulting companies. At the same time, within this chapter, a suitable analytical tool was selected, which is used in the main part to analyze the use of social networks. The analysis in the main part of the work examines the use of selected social networks in selected financial advisory companies based on key objectives using quantitative indicators. Following the proven analysis, the main part of the work also set recommendations for the optimal use of social networks of financial consulting companies with regard to the knowledge gained in the individual chapters of the work.