Změny v digitalizaci maloobchodu v důsledku 1. vlny korona krize

Retail itself is a very volatile and changing environment sensitive to various internal and external factors. At present, it has to deal with the changes in the business model caused by the ongoing digital revolution and, in addition, the globally widespread epidemic of a new type of corona virus SARS-CoV-2. In this work, we therefore focused on finding connections between the so-called first wave of the corona crisis, which broke out in the spring of 2020, and its possible impact on the digitization of Czech retail. Within the medium-sized Central Bohemian town of Mladá Boleslav, we conducted our own survey aimed at finding out the development of interest and the need to use digital tools in the shopping process, respectively. sales by customers and local retailers, just between the pre-outbreak, during and immediately after the end of the first wave of the corona crisis. Based on our findings, it seems that the crisis had a certain positive effect, at least on the short-term increase in interest in e-commerce in both groups of respondents. To verify this conclusion in the long term, we propose another repetition of research in the future.