Rozvoj elektromobility v Německu

The bachelor thesis is about the development of electromobility in Germany because it is one of the most important topics for the global automotive industry. The main aim of the thesis was to evaluate how Germany fulfills the targets that were set by the federal government and the European Union. Next aim of the thesis was to compare German approach to alternative powertrains with Japanese approach because Japan uses similar promotion instruments but creates different strategies. The evaluation of the strategy fulfillment is done by the analysis of current data such as the number of electric cars, the development of emissions or the building of infrastructure. The similar data for both countries were analysed for the comparison with Japan. The first chapter is an introduction of the German automotive industry and the technological lock-in. The second chapter is about the German and European strategies, defines theoretical functioning of the alternative powertrains promotion and deals with the current situation in Germany. The third chapter presents a practical application of national benefits for sales promotion of cars with alternative powertrains. Moreover, it deals with the building of the infrastructure and briefly introduces the promotion of research and development. The fourth chapter reveals current position of the German automakers together with their strategies. Finally, the fifth chapter focuses on the comparison of German and Japanese strategies and their fulfillment. The conclusion evaluates the fulfillment of targets based on the results of the analysis and comparison. Additionally, it serves to predict a future development of electromobility in Germany.