Využití sociálních sítí pro podporu sportovních klubů

This diploma thesis focuses on the use of social networks to support sports clubs in the Czech Republic. It analyzes various techniques and possibilities that could lead to more effective use of social media in order to support sports clubs. In the theoretical part the work deals with research of a similar thematic focus and the expected benefits of the thesis. The following part is focused on the most well-known social networks and the description of their advantages and disadvantages. The next part of the thesis deals with Competitive Intelligence and presents tools for monitoring and analyzing social networks. The practical part analyzes the way sports clubs use particular social media. The main goal of the diploma thesis is to create a proposal for the use of social networks for sports clubs including a list of recommendations for more effective management of sports clubs on social media.