Podnikatelský plán založení dětské optiky

This bachelor's thesis presents a business plan for the establishment of children's optics ProToOko s.r.o. The work is divided into a theoretical part, which defines the theoretical basis for creating a business plan, such as characteristics of the business plan, product and owner properties, service description, competitive advantage and legislative requirements for establishing a company. In the practical part, a specific business plan is created. It presents the various stages of founding a company, such as competition analysis, supplier selection, marketing activities and finally a complete financial evaluation of the first three years of business.